The most important job for any broker, owner-operator, or small fleet owner is finding the best-paying freight loads to haul. For many, this task is the most difficult part of owning a trucking company. Unfortunately, many truckers and owner-operators go out of business because they don’t know how to find good loads.
Don’t make this mistakeMost new truckers make the mistake of getting loads by relying solely on load boards or by jumping from broker to broker. While some load boards can help you if you are just getting started, they usually provide low-paying loads. And most seasoned owner-operators will tell you that jumping from broker to broker won’t help grow your trucking company either and is a road to nowhere.
What type of client do you want?Before you start looking for high-paying loads, define the type of client you want. Many owner-operators skip this step – assuming that it is unnecessary. They know a good load or client when they see one, so why bother writing it down?Knowing your target client gives you a clear perspective on what you want. More importantly, it helps you develop a plan to find them. This step is critical and takes only a few minutes.Here is how some truckers define their ideal client. Obviously, add or remove items to suit your needs:
- A large, established shipper
- Pays well
- Pays on time
- Has a good reputation
- Gives you loads regularly
- Provides shipments that match the lanes you want to drive