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Freight Brokers, 3PLs Must Embrace Technology

To remain competitive in this changing environment, freight brokers and third-party logistics firms will need to adapt or risk being left in the dust, technology experts and logistics leaders said here at the Transportation Intermediaries Association’s inaugural 3PL Technovations conference, held Nov. “You’re going to either be on the train, or you’re going to be run over by the train.” Jason Beardall, president of England Logistics and chairman of TIA’s board, encouraged conference attendees to view emerging technology not as a threat, but as an opportunity.
While some may fear that coming technologies could lead to disruption and disintermediation — even to the point of replacing the broker or 3PL provider — logistics firms also can seize opportunities to harness the latest technology to benefit their customers and create efficiencies while gaining a competitive advantage in the marketplace, he said.
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